Privacy Policy

Iterra

Last updated: October 20th, 2026

1. Introduction

Iterra, operated by Armshare Group of Halifax, Nova Scotia (“Iterra”, “we”, “us”, “our”), is committed to protecting the privacy of the people who use our mobile application and related services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (“PIPEDA”), and other privacy laws that may apply to you where you live.

By downloading or using the Iterra app on iOS or Android, creating an account, or visiting our website geiterra.app , you agree to the practices described in this Privacy Policy.

2. Scope

This Privacy Policy applies to personal information we collect about:

  • Users of the Iterra mobile app on iOS and Android
  • Visitors to our website
  • Individuals who contact us for support or otherwise communicate with us

It does not apply to information about our employees, which is handled under separate policies, or to third party apps and services you may reach from Iterra (see section 15).

3. What is personal information

“Personal information” means information about an identifiable individual, such as your name, contact details, location, photos, or travel history.

4. Personal information we collect

We collect the following types of personal information, as appropriate:

  • Account information
    Email address, password (stored only in a securely hashed form), full name, username (“handle”), and, if you choose to provide it, phone number. If you sign in with Apple or Google, we receive the name and email address (or Apple private relay email address) that you allow that provider to share with us, along with a sign-in identifier. We do not receive your Apple or Google password.

  • Profile information
    Profile photo, bio, and home country, if you choose to add them.

  • Location information
    If you grant permission, we access your device’s precise location while you are using the app so the map can open where you are and so check-ins are recorded at the right place. We do not collect your location in the background. You can turn off location access at any time in your device settings.

  • Photos and photo metadata
    If you grant access to your photo library, you can choose photos to import into your trips. We only upload the photos you select. With them we collect their metadata, including the date and time taken and, where present, the GPS location where the photo was taken. If a photo has no location data, we may analyze the image to estimate where it was taken (see section 5). We also save images to your photo library if you ask us to, for example when you save your passport image.

  • Travel and activity information
    The trips you create, places and countries you visit or check in to, bookmarks, captions, trip dates, experience points (XP), badges, levels, and leaderboard standing.

  • Social information
    Friend requests, your friends list, and your interactions with other users’ public trips and profiles.

  • Device and technical information
    Device type, operating system version, app version, language and region settings, IP address, push notification tokens, and crash and diagnostic reports (for example, error details and the state of the app when a crash occurred).

  • Communications
    Information you provide when you contact us for support, report a problem, or send us feedback.

We limit collection to what is reasonably necessary for the purposes identified in this Privacy Policy. We do not collect payment card information, and we do not access your contacts.

5. How we use personal information

We use your personal information for the following purposes:

  • To create, authenticate, and manage your account
  • To show your visited countries, places, and trips on your map and passport profile
  • To record check-ins and build trips from the photos you import
  • To determine where and when your imported photos were taken, using photo metadata or, where metadata is missing, automated image analysis
  • To calculate experience points, award badges, and display leaderboards
  • To let you find, add, and interact with friends, and to share trips you choose to make public
  • To send you push notifications, such as friend requests and badges earned
  • To respond to support requests and send you service messages about your account, such as password resets
  • To keep the app secure, prevent fraud and abuse, and diagnose crashes and errors
  • To operate, maintain, and improve the app
  • To meet legal and regulatory obligations
  • Any other purpose for which you have provided consent or which is permitted by law

Automated photo analysis. When a photo you import does not contain location data, we may send it to an artificial intelligence service (Microsoft Azure OpenAI Service) to estimate where it was taken. The results are suggestions only, and you can confirm or correct them before they are saved. Under our agreement with Microsoft, your photos are not used to train Microsoft’s or OpenAI’s AI models.

We will not use personal information for new purposes without identifying the new purpose and obtaining your consent where required.

6. Consent

We collect, use, and disclose your personal information with your knowledge and consent, except where otherwise permitted or required by law.

Consent may be:

  • Express, for example when you grant the app permission to access your location, photo library, or notifications, or
  • Implied, for example when you create a trip and reasonably expect that we will store it so it appears on your map.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. You can turn off location, photo, and notification access in your device settings, make your trips private, or delete your account. If you withdraw consent, some features may not work.

7. What other users can see

Iterra is a social app. Other users can search for you by name or username and can see your username, full name, profile photo, bio, home country, experience points, badges, and leaderboard ranking.

Trips are private by default. If you set a trip to public, other users can see that trip, including its photos, places, captions, and dates. Photos and places in public trips may show where and when you travelled, so please think carefully before you make a trip public. You can change a trip back to private at any time.

8. How we share personal information

We may share personal information in the following circumstances:

  • Service providers
    With third party service providers who perform services on our behalf. These service providers are only given access to the information they need to perform their functions, and they are contractually required to protect personal information. They include:
    • Microsoft Azure: cloud hosting, databases, file and photo storage, and AI-based photo location analysis (Azure OpenAI Service)
    • Mapbox: map display and place search
    • Google Firebase: crash reporting (Crashlytics) and push notifications on Android (Firebase Cloud Messaging)
    • Apple: Sign in with Apple and push notifications on iOS
    • Google: Sign in with Google
  • Other users
    As described in section 7, depending on the visibility settings you choose.

  • Legal and compliance
    When required or permitted by law, for example in response to a court order, law enforcement request, or to investigate or protect against illegal activities or threats to the safety of any person.

  • Business transactions
    In connection with a business transaction, such as a merger, acquisition, or sale of assets, subject to appropriate confidentiality protections and as permitted by law.

We do not sell your personal information, and we do not share it with advertisers or use it for targeted advertising. If our practices change, we will update this Policy and comply with applicable consent requirements.

9. International transfers

We and our service providers may store and process your personal information in Canada, the United States, or other countries. These jurisdictions may have different data protection laws, and local laws may permit government authorities to access information in certain circumstances. We take reasonable steps, such as contractual protections, to make sure any such transfers comply with applicable privacy laws.

10. Retention and account deletion

We retain personal information only as long as necessary to provide the app, to fulfill the purposes for which it was collected, to meet legal requirements, or as otherwise permitted by law.

You can delete your account at any time from the Edit Profile screen in the app. When you delete your account, we delete your profile, trips, photos, check-ins, and other account data. Some information may remain in backups for up to [NUMBER] days before it is permanently deleted, or longer where we are legally required to keep it. Crash reports are kept by our crash reporting provider for a limited period and are then deleted automatically.

11. Safeguards

We use appropriate physical, organizational, and technological safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification, having regard to the sensitivity of the information.

Examples include encrypting data in transit, storing sign-in credentials in your device’s secure storage (Keychain on iOS, Keystore on Android), storing passwords only in hashed form, and restricting access to personal information to those who need it. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

12. Your rights and access to information

You have the right to request access to the personal information we hold about you and to request corrections if you believe it is inaccurate or incomplete. You can view and update most of your profile information directly in the app.

Depending on where you live, you may have other rights, such as the right to request deletion of your information, to receive a copy of it in a portable format, or to object to or restrict certain processing.

To make a request, contact us using the information in section 18. We may need to verify your identity before we respond.

13. Device permissions

Iterra asks for the following device permissions. Each one is optional, and you can change it at any time in your device settings:

  • Location (while using the app): to center the map on you and record check-ins
  • Photos: to import the trip photos you select, read their date and location, and save images you choose to export
  • Notifications: to tell you about friend requests, badges, and other activity

14. Notifications and communications

If you allow push notifications, we may notify you about activity in the app, such as friend requests and badges earned. You can turn notifications off at any time in your device settings.

We may also email you about your account, for example to reset your password or tell you about important changes to the app or this Policy. We do not send marketing emails without your consent.

15. Third party links and services

The app may contain links to third party websites or services, such as place information from Wikipedia. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

16. Children

Iterra is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us so we can delete it.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top and make the updated version available in the app or on our website. Material changes will be brought to your attention where required by law.

18. Contacting us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:

Privacy Officer
Iterra 
Email: support@getiterra.app 
Mail: 303–5475 Spring Garden Road, Halifax, NS, B3J 3T2, Canada

You also have the right to contact the Office of the Privacy Commissioner of Canada or, where applicable, your provincial privacy regulator or the data protection authority where you live.